How to instill Continuous Trust across the customer journey
Trust is the currency of today’s digital economy. Businesses that earn and keep that trust thrive. Those that don’t struggle.
With more than 5 billion people conducting their lives online, the opportunities for businesses to earn trust are endless. In 2021, for the first time ever, successful fraud attempts outnumbered those prevented. This means more business interrupted. More customers compromised. More reputations damaged. More revenue lost. And all represent a constant drain on the resources required to fight back.