2011 has certainly been a busy year for us at RoutoMessaging, seeing expansion for us on both sides of our customer base. Within the wholesaler market we’ve seen mobile operators and social networking companies, as well as software developers and marketing companies continue to turn to RoutoMessaging to deliver a message termination service second to none. At the same time we have seen growth with our enterprises customers (across a wide range of sectors ranging from retail to travel and everything in between) who depend upon our expertise, quality products and services to provide the SMS and multi-messaging services they need to help optimise their business objectives. We also have an increasing number of businesses turn to us to provide bespoke consulting and development for their SMS and MMS messaging needs.
Probably our biggest success in 2011 was the addition of excel2sms to our range of products. This Excel add-in is brilliant for individuals and companies that want to send bulk text messages to phone numbers stored on Excel worksheets. Best of all, as it is an add-in the user doesn’t need to exist Excel to send a text message (they just need to click on it within the Excel menu) so it is simple to use. Of course our other text messaging products, including Web SMS (offering web-based bulk SMS messaging) and Easy Messenger (for those who prefer to use a desktop application for their SMS messages) have both proved to be popular with different parts of our customer base.
Yet none of these products would be as successful or popular without TextGate, RoutoMessaging’s resilient, reliable and amazingly fast SMS gateway, providing access to more than 800 operators worldwide. Add to this the fact that RoutoMessaging owns and manages its own worldwide mobile messaging network. This provides our customers with direct access to destination operators the world over and helps us secure unbeatable destination termination reliability.
Another product that continues to be immensely popular with our customers is our Number Discovery HLR Lookup service. This fast and efficient Number Look Up service enables users to optimise their SMS messaging, as well as dramatically reducing their costs by identify "problematic" phone numbers (such as those that have been ported to another network, as well as checking subscriber identity and invalid numbers). Our HLR Lookup will provide vital network, roaming and security information on phone subscribers in more than 200 counties worldwide --I can’t imagine why anyone would do bulk SMS messaging without using it first.
Looking back over the year it is clear that our commitment to providing top quality products and services has serviced us well and helped to cement our reputation for excellence…long may this success continue.