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Blog posts for, October 2011.
  • Chaitali Kotadia

    Social media recruitment – not just about the web?

    By Chaitali Kotadia

    31 October,2011

    As recruitment becomes more social, more connected embracing new technology effective communication channels are even more important. Having a multi medium strategy to underpin your routes to market should embrace new services like twitter or linkedin but too many organisations miss out on using the telephone or texts.

    For many recruitment organisations getting to the candidate first is still as critical as it ever was. Recruiters are naturally fickle, working with live and current candidates for live and current roles. But what about roles that you don’t yet have or candidates that you know are good but you don’t have anything for them right now?

    It’s not rocket science yet many recruitment businesses fail to implement an effective, simple candidate communication plan. I guess this is aimed at those candidates that you have spoken to, reviewed their CV but don’t have anything for today. Many businesses shove their details into a database where they are lost, uncategorised without an easy search approach. Many candidates spend their whole lives sat in those databases as we all like to work with ‘fresh’? So make your database work for you. As your need grows, make it easy to search, get your consultants into the habit of looking their first, and also make use of SMS service and technology. Why screen and qualify candidates if you aren’t going to use them?

    // As recruitment becomes more social, more connected embracing new technology effective communication channels are even more important. Having a mult...
  • Richard Fox

    US emergency calls to receive text messages

    By Richard Fox

    28 October,2011

    It looks like the American Federal Communications Commission (FCC) plans to expand the different ways that people can contact the (911) emergency dialing service to also include SMS as well as voice. The FCC’s objective is to create a new 911 system—one that would allow mobile phone users to send SMS messages along with the standard voice calls. In time it hopes to also incorporate MMS messaging for images and video. The FCC is convinced that supporting non-voice communication to its 911 emergency dialing service will significantly improve their response times…and hopefully save more lives and reduce damage to property.

    // It looks like the American Federal Communications Commission (FCC) plans to expand the different ways that people can contact the (911) emergency d...
  • Katarina Velickovic

    Digital verse mobile advertising

    By Katarina Velickovic

    27 October,2011

    The world wide web has been with us for quite a few decades now and during that time digital marketing has swept to forefront of most marketing department’s efforts. Digital vs Mobile AdvertisingHowever, technological changes –including the increasing popularity of smartphones – has seen mobile advertising catching up on its digital equivalent. The advent of the mobile application market has given brands yet anoth er way to promote themselves to consumers. So if you are wondering about whether to take the plunge and enter the world of mobile marketing, here are a few nuggets worth noting.

    1. Research has shown that mobile campaigns have a greater impact on consumers than traditional online     campaigns for factors such as brand and advertising awareness, brand favourability, as well as purchasing intent. Mobile marketing is also more effective than digital, particularly in the retail, technology and entertainment sectors.

    2. Mobile campaigns allow for greater interaction between the brand and the consumer when compared to other forms of digital advertising. They also enable the marketer to create personalized mobile campaigns for the consumer, based on factors such as preferences, interests, and locations.

    3. SMS is ubiquitous across nearly all mobile phones. Plus, mobile phone users always tend to have their phone on them which means that this type of mobile advertising is a very efficient communication tool for brands keen to interact with their customers. Mobile campaigns are a great way to offer deals, sent event reminders and build customer relationships.

    // The world wide web has been with us for quite a few decades now and during that time digital marketing has swept to forefront of most marketing ...
  • Matthew Chung

    The Co-operative Group, one of the leading supermarket chains in the UK, recently teamed up with a confectionery manufacture (Mars) and the network operator O2 to create a “tempting” mobile campaign. This latest mobile campaign had the retailer giving away free special edition chocolate bars to O2 customers when they were within 0.80 kilometres of a store.

    The campaign ran for three weeks and was only available to customers that have opted-in to the network operator’s text messaging programme for its customers (the O2 More scheme). What’s good about this system is that it matches the preference information provided by the consumer when they first signed up for the SMS service with appropriate offerings from several leading brands. This means that the offers are relevant to the receiver. More importantly, the network operator uses information it has collected on the consumers (such as their location) to help select the appropriate offer. So, when an O2 customers whose signed up for the O2 More service wandered within 0.80 kilometres of a Co-op store they received a text message offering them a free chocolate bar and gave them the address of their nearest store. I assume that there must have been some controls by O2 over this offer to ensure that the text message was sent to a scheme member just once.

    // The Co-operative Group, one of the leading supermarket chains in the UK, recently teamed up with a confectionery manufacture (Mars) and the network...
  • Dragan Zubac

    Are you a talker or a texter?

    By Dragan Zubac

    17 October,2011

    Have you seen the latest usage figures for mobile phone usage in the US from The Pew Research Center’s Internet & American Life Project? Well it seems that they really are a nation of texters, with nearly three-quarters of mobile users there using text messaging as well as voice. Of those that do text, just over 30 percent of them would prefer to be contacted by text, rather than a phone call, though these tended to be the really heavy users of SMS—those people sending more than 55 messages a day. The rest prefer to be called (53 percent) or said that it depended on the situation (14 percent).

    Unsurprisingly, once again those aged between 18 and 24 years-old are the keenest users of SMS. Some of them can exchange a massive 100+ messages a day, which works out at more than 3,200 texts a months. On the other hand, the average American texter uses SMS about half that much, with around 50 messages per day or 1,500 per month.

    // Have you seen the latest usage figures for mobile phone usage in the US from The Pew Research Center’s Internet & American Life Project? Well it...
  • Darko Milojkovic

    Combining text messages and literature

    By Darko Milojkovic

    13 October,2011

    Have you heard about the latest version of the Lewis Carroll classic Alice in Wonderland? This new re-working of this classic of children’s literature has the new Alice based in New York City and she is a descendent of the original Lewis Carroll character. And yes, she falls down a rabbit hole in Central Park. However, there is a very modern day twist to this version…it’s written by text messages.

    The author of the latest version of this story, Susan Crimp, said that her motivation for creating ("Alice's Adventures in NYC Wonderland - The Text Generation") was to expose young people to the classics. With this thought in mind, she decided to re-create a literary classic that would engage with younger readers, hence her decision to write it in a series of text messages. I guess the assumption was that today’s younger readers would prefer to read literature in small doses of just 140 characters. In any case the book is available to download and follow-up versions of Through the Looking Glass have already been penned.

    // Have you heard about the latest version of the Lewis Carroll classic Alice in Wonderland? This new re-working of this classic of children’s literat...
  • Richard Fox

    Tweet me a picture by text

    By Richard Fox

    10 October,2011

    I received the coolest SMS message the other day. My brother, who I usually communicate with via Twitter, sent me tweet with a picture of my new baby nephew. I have to say that this was a very pleasant surprise, and not just because of the subject matter of the picture (being an uncle is great!) but also because of how it was sent. I didn’t know that Twitter was letting people share pictures along with tweets just by attaching a picture to their text message.

    Now I know that Twitter has been enhancing its Tweet by Text Message service recently, such as offering the Fast Follow service in the US which allow you to instantly receive tweets on your mobile phone as a text message…and you don’t even have to have a Twitter account. And, of course, you can receive SMS alerts about your follower’s tweets as well as using an SMS short code to get the latest tweets. I have to say, however, that I really like the idea of sharing pictures by text with your tweet as it creates a more complete message.

    // I received the coolest SMS message the other day. My brother, who I usually communicate with via Twitter, sent me tweet with a picture of my new ba...
  • Katarina Velickovic

    Beating the SMS spammers in India

    By Katarina Velickovic

    07 October,2011

    Nobody likes getting spam, be it unsolicited email, phones calls or a text messaging. In particular, it seems that in India there has been a real problem with spam of all sorts. Now you have to understand that India has the world’s fastest growing population of mobile users--700 million and counting. With such a massive market, controlling the mobile marketers was a real problem for the authorities, especially those that do not follow the county’s regulations controlling telesales and mobile marketing.

    Originally the problem stemmed from unsolicited phones calls to mobile phones. In an effort to control this, three years ago the Indian Government introduced a Do-Not-Call list which mobile users could sign up to prevent spam phone calls from telemarketers. This list proved to be a big success and many mobile subscribers signed up for it. Unfortunately, this just had the effect of pushing the spammers to use SMS instead, and soon text messaging spam started to grow at an alarming rate. At first the Telecom Regulatory Authority of India (TRAI) tried to get tough with telemarketers that flouted the rules by imposing steeper fines, but this had little success. So the TRAI took a different approach and has imposed a daily limit of 100 SMS messages for each per person, which the network providers must enforce. Most Indians just send 29 texts a day, so this limit shouldn’t be an issue for most people.

    // Nobody likes getting spam, be it unsolicited email, phones calls or a text messaging. In particular, it seems that in India there has been a real p...
  • Matthew Chung

    The rising of mobile banking in the third world

    By Matthew Chung

    04 October,2011

    Although you would think that mobile banking would be very popular in developed countries, it seems that some of the strongest demand for mobile banking is coming from some of the world’s least developed countries. For example, ten years ago less than 200,000 people in Afghanistan had access to a telephone. By contrast, today around 15 million Afghans are mobile users and 85% of the country is covered by at least one network operator, giving most mobile users there a decent connection. This coverage also means that a whole new range of technical options are available to Afghanistan to help find solutions to some of the challenges that it faces.

    One of the first mobile solutions that is emerging here is the creation of a nationwide mobile banking system to meet the need of Afghanistan’s citizens. As you may expect, banks are pretty scarce in Afghanistan, especially in the rural communities. Using a mobile phone to transfer money around quickly and securely is much safer than handling cash. Given that government officials are sometimes being killed while transporting cash to the provinces to pay teachers’ wages, it is clear that transferring money around the country through a system of mobile banking can’t come soon enough for this troubled country.

    // Although you would think that mobile banking would be very popular in developed countries, it seems that some of the strongest demand for mobile ba...