April 2011 Periodic Update

Graffiti artwork RoutoMessaging’s stand on Mobile World Congress 2011

So, how have things been for you? Over the last two months, we've seen many of you sending text messages to subscribers in New Zealand and Japan, checking up on friends and family, after the devastating and tragic earthquakes that have affected those destinations. And despite the recent political situations in Libya and Egypt, we've made every effort to ensure our connections to these countries are secure and available to use. Make sure you keep up to date on destination statuses by following us on Twitter, Facebook and Linkedin. For those of you who want to test your debating skills, a brand new group has recently opened on LinkedIn, entitled 'The Future of Bulk SMS'. Why not join us, and get your opinions about SMS across?

Still to come this month, everyone (well, almost everyone) is looking forward to the Royal Wedding on 29th April. Any businesses looking to benefit and capitalise from this event should ensure you're interacting and engaging with your customers successfully, through our direct SMS connections for the United Kingdom.

SMS as a critical element of functionality

Welcome to the Spring edition of our Periodic Updates. It has been a couple of months since our last Update, with all our time in February taken up by preparations and exhibiting at Barcelona's Mobile World Congress.

The positive feedback from those of you that visited our stand is much appreciated, despite the recurring nightmares of our vibrant graffiti boards vanishing in the Mediterranean Sea during transit!

March was spent getting the latest members of the Routo Customer Care team up to speed, as customer numbers continue to rise.

Mobile Security Spotlight

We're delighted to have taken on board a new customer this month, who is raising the bar in mobile transaction security. UniVirtua specialises in delivering a level of security for smartphones and tablets that law enforcement agencies around the world are crying out for (007 raise your eye brow).

UniVirtua's flagship product - Majic - is a development and deployment platform genius, that allows the creation and delivery of dynamic, feature-rich Apps to mobile devices. The service is available even in areas with poor signal, and an optimum level of security is maintained by not permitting application logic nor user-generated data (e.g. banking transactions) to remain on the device after use. Should your phone end up in the hands of someone with malicious intent, Majic alleviates any data security fears you may have.

Keep your mobile business secure

UniVirtua utilises SMS as a critical element of it's core functionality. Majic requires secure SMS routing for two key purposes; delivery of core Majic-based smart apps to it's subscribers. and to send alerts to a device to wake the app and notify the user. Even in areas of limited network coverage, the service remains functional, making SMS an essential partner to enhance Majic's technology. The ability to reliably push time-sensitive alerts to users is critical, in the context of fast-paced applications such as share dealing, foreign exchange and sports betting.

UniVirtua folks are currently in the business development stage, and if you would like an introduction or more information, then let us know.

SMS Expert Coming Soon

Got a problem? Haven't we all. But what about those questions about text messaging that you feel are too silly to bring up? Now you have someone to ask! You can share the answer with others on our Web site or we can keep it a secret.

We're working hard to launch our brand new, completely impartial SMS Expert service, which isn't going to cost you a cent. No longer will you have to navigate the minefield of SMS forums, searching for answers that your boss expects you know. Whether or not you're an existing customer, you'll be able to book a 15 minute consultation session with our SMS experts, through RoutoMessaging website. Once you've confessed your problems and we've reviewed the best way to resolve them, one of our SMS Experts will schedule a call or Live Chat session with you, to provide guidance.

Is this a sales pitch with a twist? Definitely not. In fact, it's all about trust, derived from the confidence of being able to talk to someone who is experienced in the SMS field, and can resolve the issues you may have. SMS Expert lets you sample that expertise and address your current issues, without any obligation or risk.

Operating every Wednesday morning (GMT). Our SMS Experts will be answering a range of questions, from the more conceptual right through to geek territory! How to SMS-enable your business, how to resolve mobile number portability issues, the optimum way to set up a 2-Way messaging service, how do location based services work... We'll be ready to answer your questions!

Destinations Update

March saw new direct connections to operators in Nigeria and TaiwanConsequently, our Nigeria and Taiwan routes are highly stable and we have the ability to provide local time stamp in Taiwan - ideal for businesses looking to send mission critical messaging and time sensitive alerts, reminders and notifications.

New destinations introduced this month are: Viet Nam GTEL Mobile (Beeline)

Please note we currently have local time stamp also available for allUnited Kingdom operators, Monaco Telecom, - ensure you request this with your Account Manager as an option to be applied.

Through our own mobile messaging network we are able to offer sensibly competitive rates to many destinations operators worldwide.Get in touch now with our Trading desk to ensure you have the most competitive rate on your account.